By Roy Porter

ISBN-10: 0393243346

ISBN-13: 9780393243345

"Chock-full of spectacular proof and engaging illustrations."—BooklistAn eminently readable, unique romp in the course of the heritage of our useless and valiant efforts to heal ourselves. Mankind's conflict to stick alive and fit for so long as attainable is our oldest, so much common fight. together with his attribute wit and enormously proficient historic scope, Roy Porter examines the warfare fought among sickness and medical professionals at the battleground of the flesh from precedent days to the current. He explores the various creative ways that now we have tried to beat disorder throughout the a while: the altering position of medical professionals, from historical healers, apothecaries, and blood-letters to today's pros; the array of substances, from Ayurvedic treatments to the release of Viagra; the advances in surgical procedure, from amputations played by means of barbers with no anesthetic to today's subtle transplants; and the transformation of hospitals from Christian locations of convalescence to trendy scientific powerhouses. Cleverly illustrated with ancient line drawings, the continual illnesses of humanity supply shiny anecdotes for Porter's enlightening tale of medicine's efforts to succeed over a powerful and ever-changing adversary.

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Sample text

Some writers suggest that overcrowding leads to increased aggression, hostility, mental disturbance and numerous other negative effects. In some circumstances this, indeed, might be the case. But it depends on how we interpret the overcrowding. If we see it as unavoidable and unwelcome, we will react negatively. In some situations, however, we positively enjoy the sensation of crowding MCM Research 6 Conflict & Violence in Pubs: Design Issues Basic concepts such as at a football game or a New Year’s Eve celebration.

Problems arise when customers anticipate one kind of atmosphere in a pub but are confronted by something which is quite different. It is here that certain design features become quite important. The messages of the facade of the building are of particular relevance. The outside of a pub conveys certain information. By looking at the outside, we create a mental picture and a set of expectations regarding the interior, service standards, range of products, comfort and management style. Where the facade signals are consistent with what customers experience inside, there should be relatively few problems, even if these experiences are not entirely positive.

In all cases, however, the added tints are relatively small and give the effect of ‘normal’ rather than coloured lighting. This principle, in itself, provides the basis for a ‘friendly’ environment. The mood of the interior can be further enhanced by the addition of directional lighting. This creates a degree of variation between light and shade and is important in defining spatial separation within the pub. As we note in the section on lay-out, there is a need to break up large, open areas into smaller units which are more conducive to small-group social interaction.

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Blood and Guts: A Short History of Medicine by Roy Porter


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