By David C. Gompert, Paul K. Davis, Stuart E. Johnson, Duncan Long
In a fluid worldwide protection atmosphere corresponding to ours, assessing the prices, hazards, and sure results of other nationwide protection ideas is as demanding because it is key. The authors express how, even within the face of uncertainty, the prices and different implications of any method will be assessed by means of analyzing the functions wanted through U.S. combatant instructions
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Although such business strutures—both operating units and producers—are, at best, very rough analogs for defense, there is something to be learned about how they deal with each another. Corporate planners and accountants may see an arms-length contractual relationship between marketing and production, but what works best in practice is partnership. This is not always easy, since the management and allocation of costs can be a source of friction, especially when incentive pay linked to ﬁnancial performance is on the line.
Typically, corporate marketing divisions, rather than being engaged only in sales, are in fact the agents of awareness, analysis, and execution in the external environment. Because this full sense of the term marketing is not well understood, it is not helpful to equate COCOMs with marketing. 13 STRATCOM and SOCOM have dual personalities. , STRATCOM in strategic nuclear operations and missile defense; SOCOM in global counterterrorist operations. There are also two other major joint commands: Transportation Command (TRANSCOM) and Joint Forces Command (JFCOM).
Just as the line-of-business con16 The danger in basing research and development (R&D)—especially “R”—on operating requirements is that potentially but not currently important ﬁelds may be given short shrift. This is as true in national defense as it is in business. Therefore, we would caution against letting the pendulum swing too far and urge that DoD’s practice of signiﬁcant research being managed at the “corporate” level be preserved. S. military capabilities and institutional home of military knowledge, even with the advent of jointness.
Analysis of Strategy and Strategies of Analysis by David C. Gompert, Paul K. Davis, Stuart E. Johnson, Duncan Long
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